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This site states the following, "Developing personas is a great way to create an empathetic bond with your different audience types." Our analyzers observed that the web site said " Here are three personas and one journey map that I created for the IBM Smarter Cities social media team." The Website also stated " Our team did an assessment of the IBM Smarter Cities social presence and made recommendations for advancing Smarter Cities social presence to a more successful level. Joes Pub and the Public Theater, New York City." The website's header had imagevue as the most important keyword. It was followed by flash, photo, and image which isn't as highly ranked as imagevue. The next words the site uses is gallery. slideshow was also included and could not be viewed by search crawlers.